Tell us a little about yourself. What’s your background? How did you start the business?
I ran multiple e-Com businesses since 2014 and I have already sold multiple of them.
As an e-Commerce business, where are your products made?
The books are all made locally in Germany- that keeps lead times low and there is no need for a huge warehouse
How have you marketed the product and where are your customers originating from?
We find suitable books by using HELIUM10 ( so basally standard amazon marketing research tools) and then we market them ONLINE via PPC on Amazon and OFFLINE via our sales agents.
Is the asset on your listing owner-operated, how much time does it take to run the business, who else is needed on the team, and what is automated?
It takes about 10h a week – I used to have an assistant to help me get new authors, but now I only sell the existing ones sind 3-4 months. I would gladly help to set up everything so the business is run <10h /week for the new owner
What does someone need to do to continue operating the business in its current form?
A company as well as interest in books
Can you list a few opportunities for a potential new owner to continue growing the business?
1.) Translating the books to new markets 2.) Set up contracts for new books with the existing authors 3.) Pushing merch in addition to the books
What has been the evolution of this asset since its launch?
We started out by selling ghost-written books and now we have a ton of real professionals seeking exposure via our book launches
How does this business make money? What are the current revenue streams?
Book stores, Amazon and other online channels as well as licensing deals
What marketing channels are most profitable for the business?
Offline distribution via books stores
How does the business currently acquire customers and what is your breakdown for marketing costs?
Mainly via PPC. regardless of the sales channel, we have an email funnel to get a lot of leads that we can then further use for multiply purposes
How big is your current team? How many people does it take to run this business?
What’s the reason for selling your business on Flippa?
I already had good experiences in the past